What is Content Marketing?
Content Marketing is a marketing strategy that focuses on creating, publishing and distributing content for your target audience. This will help you attract new customers.
Content is mostly created online. Common areas for content marketing are social media, blogs, visual content, and assets like, tools, e-books, and webinars.
You create an engaging story that shows that you understand your readers. So, they’ll know what your expertise is and for which problems they can contact you.
Do this often and your readers will trust you. After they’ll come looking for you to help them out.
Why Use Content Marketing?
Content Marketing in the health and fitness industry helps you attract attention to your business. If you publish content on your blog or send it via e-mail, you can see how your readers respond. With this information, you can create a better offer every time.
When it comes to Content Marketing for health and fitness it’s best to think in long-term relationships. This starts before your client is a client and continues after.
Treat your potential client well. For example, send an e-mail with useful information and share links to blogs you published.
As time continues you and your potential client will get to know each other better. There’ll be nothing to stop you from creating a tailored offer. At the same, in this process, your new client became aware of what he or she wants. The solution that you have.
This one of the many results you can accomplish when you use content marketing on blogs and via e-mail. Still, you can use the same philosophy on social media to attract and educate new clients. Or, to make sure people tell their neighbors about what you do.
Why Let TextinMotion do Your Content Marketing?
TextinMotion concentrates on written content for your health and fitness organization. I help you develop a long-term plan tailored to your goals. I have been engaged with health and fitness for over ten years. And I have more than four years of professional experience. This helps me to understand your client.
But that’s not all. As a physical therapist, I understand the problems that you encounter during your work. Lack of compliance with treatment, time pressure, and the fact that you have even less time to create a solid marketing strategy.
That’s why I take a moment to understand your request. Only when we are on the same level, we find the solution together.